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Press Release
For Immediate
Release
Residential Steel Framing
System "Genesis by KML" Presented to Greater Toronto Building Industry
Toronto, Canada
The North American Steel Framing Alliance (NASFA) participated in a dinner
meeting held recently by KML Engineered Homes Ltd. Alex Muzzo of Marel
Contractors hosted the evening at their headquarters and conference facility
in Toronto, Ontario. As a leading manufacturer of fully engineered steel
framing systems and NASFA member, KML invited prominent building executives
to the catered affair to discuss solutions for today's home building
environment. Ken Meinert, KML President, presented Genesis™ - KML's
revolutionary pre-engineered steel framed panel system - to a group of over
70 homebuilders, developers, architects, and engineers from Greater Toronto,
during an impressive dinner of prime rib and industry fellowship. Don
Moody, P.E., NASFA President, conducted a presentation on the increased use
of light gauge steel in homebuilding today.
Designed as a customized turnkey approach to framing, the Genesis™ system offers a builder an
engineered, manufactured-to-spec steel framing product that is delivered and
erected on the job site within a few days. "Building efficiencies and
strength of the product are two compelling reasons why many home builders
have begun to use Genesis™ in residential applications," noted Meinert.
"Because the product is pre-fabricated in a plant and delivered to the job
site as panels ready for installation, the use of the Genesis™ system
creates extraordinary efficiencies in the construction process." On-site
installation through a KML-approved contractor also provides for labor time
savings and process improvements that are immediately adopted into the
system. "We believe it is the way the majority of home building will be
done in the future."
The quality of the
product is enhanced by the use of light gauge steel framing members. Steel
is stronger and lighter, recycled, and consistent with every stud. Steel
doesn't rot, warp, split, crack or creep. It doesn't change with moisture
content. It won't burn or contribute fuel to the spread of a fire. It is
impervious to termites, and will sustain less damage in extreme weather. A
home built with steel looks better, lasts longer, ages less, and provides a
safer environment for its inhabitants.
"Further," said Moody,
"if you plot historical steel prices, it doesn't look like the seismographic
readout of a major earthquake. Prices have been flat for the past ten years
and are predicted to remain that way especially as the North American steel
industry continues to increase production efficiencies." Macro-economic
trends, Moody stated, are in steel's favor. He sited building industry
executives are seeing evidence that clearly mandates an increase in the use
of alternative building materials. "First, the cost of wood products in
general has skyrocketed. Second, the quality of wood products has
diminished. And finally, the trend of the majority of wood framing members
to be at the top of the grades has flip-flopped. More and more pieces are
toward the bottom of what's accepted within a grade"
Rudy Trevisan, Executive
Vice President of Urbancorp, has realized the result. "The reason why I like
using the Genesis™ system is, first and foremost, the cost. The cost for me
if less per square foot than lumber." Trevisan used the Genesis™ system in
more than 400 units of Urbancorp's King West Village, a large tower
high-rise and town home project. Saving money on material was a direct
benefit to Urbancorp, but the labor savings was also evident when he
realized how quickly it went up. "There is no way possible to build faster
using lumber."
Trevisan added the quality of the steel product significantly reduced the number of callbacks
he received. With Genesis, he explained, "There is no after-service work,
like nail pops, cracked corner beads, etc. as it pertains to the structure
and drywall." Donald Pugh, Vice President of Low-Rise Construction for The
Daniels Corporation, added the pre-assembled sections fit together
perfectly, and "compared to conventional methodology, Genesis™ provides a
quieter, cleaner site with greatly reduced waste and much simpler delivery
logistics."
For more information on
the Genesis™ system visit
www.genesisbykml.com
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